Launch or grow your business

krista luna

I help small business owners turn their passion into profit, without the overwhelm. As a Veteran and tech professional, I take battle-tested strategies that work for big companies and simplify them for your business. No complex jargon – just practical systems that help you grow with confidence. Think of it as enterprise-level success, tailored for your business.

Transforming Small Business with Enterprise-Proven Methods

You know your business has untapped potential. But translating that potential into actionable steps while managing daily operations can feel like solving a puzzle without all the pieces. That's where we come in together.

You bring your deep expertise in your business and industry, and I bring battle-tested strategic frameworks that have transformed Department of Deference Agencies.

Here's what makes us different:

  • Your business is unique, so we'll create strategies that actually fit your world, no cookie-cutter solutions here

  • We'll use real data and proven systems (the same ones that power big companies), simplified for your business

  • You'll get clear, actionable steps that make growth feel manageable, not overwhelming

Ready to turn your business potential into real results? Let's chat about what's possible for you.

Krista Luna at the whitehouse

Want to see how a struggling business hit $5K in just 60 days?

Discover how implementing targeted strategies and streamlined processes transformed one outdoor adventure business from zero bookings to hosting sold-out events. We turned passion into profit through focused, actionable steps.

Ready to unlock similar growth for your business? Check out this case study to see exactly how we did it – and learn what's possible for your venture.

  • Streamline Your Operations

    I help you launch products quickly and adjust to feedback without wasting time or money. I know how to make operations both efficient and scalable. Your offerings will be aligned with what your customers actually want, backed by data-driven decision making.

  • Customer Focus:

    Struggling to identify and reach your target audience? Drawing from my experience expanding market reach by 50% and increasing app usability by 33% through user-centered design, I'll help you connect with customers who truly value your offerings. I bring enterprise-level customer research and feedback systems down to scale for small businesses.

  • Navigate business growth

    Your team will gain the collaboration frameworks I developed while leading cross-functional teams at VMware and Kohl's. I've mentored Product Managers and facilitated strategic planning sessions that balance immediate needs with long-term growth. Your team will be able to collaborate better and deliver consistently, even under tight deadlines, using proven methods that drove successful launches.

What People Are Saying

  • "I have worked Krista on various projects at VMware Tanzu Labs. Krista is an amazing Product Manager, facilitator, and a team alignment coach. Krista knows when and how to foster software development team practices to foster healthy working relationship and to drive product outcomes. Krista is also great at improvising PM techniques that drive progress and trust in team members."
    Designer, Broadcom

  • "Krista is a standout leader who really knows how to connect with people. She’s great at reading the room and making everyone feel like part of the team. Her approachable style means teammates aren’t afraid to speak up, and they’re motivated to do their best work. Krista has an ability for building trust and getting people to work together. Under her leadership, the team created a great environment where teammates became friends."
    Software Developer, VMware

  • "Krista has helped me to clarify my purpose and path toward living fluidly and authentically."
    Small Business Owner

  • “Krista is an incredible leader, mentor and friend. Her empathy, organization, and work ethic makes her an irreplaceable member of any team. Although we no longer work together, she will forever be someone I turn to for personal and professional advice.”
    Major, US Army

  • "Any team would be exceptionally fortunate to have Krista on board. Her blend of strategic vision, mentorship prowess, attention to detail, and supportive leadership is a rare combination that contributes to the success of projects and also to the overall well-being and growth of individuals within the team. I wholeheartedly recommend Krista to any organization seeking a leader who not only delivers outstanding results but also invests in the development and success of the people around her."
    CMF, Citizen's

  • You really put your heart into it, and it’s clear this isn’t a cookie-cutter plan—it’s tailored to me and my business. The Google Sheet made everything so much easier, and having clear personas helped me focus my messaging. I’m seeing real results in engagement and revenue, and I couldn’t have done it without your thoughtful and approachable guidance.
    - Small Business Owner

Speaker

As a 2X featured speaker at Oracle's Spring One and various industry conferences, I translate complex tech strategies into actionable insights that drive real business transformation. My speaking engagements focus on bridging the gap between cutting-edge technology and practical business application, empowering teams to create measurable impact in their organizations.

Achievements

Recognized Lean Expert

Selected to lead a Lean Workshop at the White House, I guided senior federal leaders across multiple federal agencies in modernizing government operations through innovative risk reduction strategies. This high-stakes engagement demonstrated how Lean principles can revolutionize even the most complex organizational structures

Psychological Safety Champion

My commitment to building high-performing teams earned multiple prestigious recognitions, including the Civilian of the Quarter award (2020) and PCS DEI Champion award (2022) at VMware. I developed and implemented an enterprise-wide psychological safety training program that became mandatory for all new hires, directly impacting thousands of employees. This methodology now serves as a blueprint for creating inclusive, high-performing cultures across organizations of all sizes.

Contact me.

Schedule a free 30-minute session to explore how we can unlock growth for your business together.